Style - Humorous

A humorous style advert is designed to make the audience laugh and remember the advert so they always think of the product advertised when they hear/see the advert. They can be done very cleverly sometimes to show meaning behind the humour and almost make a joke out of the competition or the actual product itself, this can work well because when an advert comes across as less serious yet still promotes the product people can be more interested. An example of a humorous advert is the Cars.com advert. The point of the advert is to tell the audience that if you use the Cars.com website then you become more confident. The advert also has a very catchy song which not only adds to the humour but it makes the advert more memorable to the audience.