Form - Talking Heads

Talking Heads is the name given to the use of vox pops or basically using inverviews with the public and their opinions in this case to enhance the advert and make the audience belive in their claim because if the audience see a member of the public saying it they dont expect them to be lying. It also can make the audience think that everyone else likes the product.

In this particular advert, the talking heads technique has been used in a humourous way to make the audience take notice of and belive what the girl is saying about the ketchups being the same. The target audience of this advert would be mums who are doing the shopping for a child and would go to aldi and buy the cheaper version because the advert shows a child liking it as much as the expensive one.