Usually adverts are just a random clip using whatever is necessary in the clip to promote its product. Most of the time these adverts are what we call stand alone. This just means that the advert does not carry on from/to any other adverts for the same or another product. The usual reason for creating a stand alone advert is if the company had a lot of money and could use it all to create one big, impressive advert.
Some adverts however are different, They are called series adverts; these adverts are basically just the same as a stand alone except in a short time another advert will be released following on from the other advert. These adverts are usually used with less of a budget spent to make a simple short advert.
This advert is an example of a series advert where the same characters appear again and again at different points in their life making them memorable and making so the audience knows what the advert is promoting before actually seeing the product.
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