In the media there are lots of techniques used for advertising and such. A way that advertising gets you to purchase something is by telling stories relating to a product. How The story is told relates to its narrative structure. Every story contains characters, settings, conflicts and resolutions. A narrative structure can be Linear or non linear, open or closed and certain people have come up with theories related to narrative structure. This means that the story either only goes one way (linear) or it has several stories in one and/or can be told in more than one way (non-linear). The story can be left with no real resolution at the end, open for another sequel (open ended)
An example of Narrative structures in an advert would be the strongbow advert, This advert would be classed as an open ended, linear advert. which uses its narrative structure to create humour whilst also involving the strongbow product as a constant goal throughout the advert.
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