Form - Animation

Today more and more adverts are beiggining to use animation. This is because animation is becoming easier and more impressive to look at. Animated adverts can also be used cleverly to appeal to a certain audience depending on the product advertised. For example a child would be more likely to enjoy an animated advert if it was a game or such a product being advertised aimed maily at children.

This Coco Pops advert for example uses a lot of very good animation and is obviously aimed at children. The advert is very clever because at the same time as appealing to the children with its typical cartoon style it appeals to parents who would be doing the shopping by still managing to add facts such as when it states it has high fibre.