Surreal adverts are basically adverts that are created to look strange. They catch the attention of the viewer because they are a shock to see and then they advertise the product in a surreal exaggerated way. If done well adverts like this can be very effective however only certain product types suit the style of advertising.
For example here is one very surreal style advert
This advert uses the surreal style perfectly to captivate the audience and it also sticks in the mind of the audience so that the advert would be talked about a lot and that way a positive word would spread about guiness as the advert spreads.
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