Beauty appeal is a method of attracting attention to an advert without using too much effort. It is possible to use beauty appeal to attract men, women or both in some cases. Beauty appeal can be used to make people want to buy something like chocolate for example or even for us to buy a certain kind of shampoo. Beauty appeal works because we are naturally attracted to beautiful people, places and things.
Beauty appeal is working in this advert by making women think that if they use that product they will look like cheryl cole and a man might think that if he buys his wife the shampoo then she will look like cheryl cole.
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