One Technique used in advertising is Celebrity Endorsement. Basically Celebrity Endorsement is the Technique name given when an advert features a well known person to approve of their product. This not only lets the audience relate to the advert because they know the celebrity but it also makes them think that if the celebrity uses it, then it must be good and they can be like the celebrity by buying the product.
An example of Celebrity Endorsement in an advert is the Fifa 12 advert seen here using Wayne rooney, Pique and other famous footballers endorsing the Fifa 12 product. The use of these footballers on the advert enjoying the game will make it seem more appealing to football fans and make them think that even real footballers play and enjoy the game.
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